Our Story

OUR GOAL IS TO EMPOWER WOMEN

Do you want to know the secret of life? It's protein. Protein is the basic building block of our body, making us healthier and helping us live longer.

We want to help women live healthier lives.

We're leading the protein revolution. Since 2017, we have empowered more than 650,000 women. The company was originally founded by two university students who didn't yet know what type of protein was suitable for women. All proteins were aimed at men, with masculine packaging used by men and male bodybuilders, although women need just as much protein.

Like money and power, protein isn't just for men. Women deserve to get stronger. That's why we produce protein for women. We're a team, we know what it's like – we know what it's like to feel unmotivated and slow to progress. But we also know what it's like to feel damn good!

´

WHAT WE STAND FOR

 What you see is what you get. We take full responsibility for all of our products straight from our factory to your home so you can see results.


WE UNDERSTAND

 We understand things happen and life isn't black and white. It's impossible to be completely in control of the world 24/7, but we know you'll be back at it tomorrow.

 
WE INSPIRE
We won't let you settle for less than you deserve. We're here to motivate you not to give up. We help you to reach your goal. Our goal is to empower you


WE ARE DIFFERENT
All our women come in different shapes and sizes. Everything we do and stand for is aimed at making you feel good and look good. True strength, physical and mental, is of equal importance. 


SCANDINAVIAN OWNED

Our brand was founded in Sweden by two university students, and we are now proud to be Scandinavia's number one wellness brand for women. Our goal is to introduce our incredible brand to the US market!

BACKED BY SCIENCE

Our products feature ingredients supported by scientific research and data. With a development team trained in biochemistry, we emphasize the significance of this commitment.

COMMUNITY FOCUSED

We truly value our customers, and your importance to us cannot be overstated. Our focus is on delivering the best customer care possible. Our team is passionate about our products, and we hope you love them just as much!

EXCELLENCE

All our products are custom-made in-house, ensuring a unique taste, smooth consistency, and exceptional results. We dedicate years to testing each product, and if it’s not 100% perfect, we don’t launch it!

BEST OF THE BEST

All of our products are NON-GMO and free from palm oil. We only collaborate with manufacturers who comply with GMP standards. Furthermore, our products meet all applicable food, health, and safety regulations in the United States.